Wednesday, August 24, 2011

First Blog Assignment

Think about what kind of visual images you see on a day to day basis. What kind of images do you see everyday? (ads, Facebook, newspaper, tv, computer etc.) How are these persuasive, what makes an image more effective or less effective? 

 
The kind of images we see every day really depends on what type of media we choose to expose ourselves to. For me personally, the majority of the images I see are online - they're mostly ads and complimentary images with articles. Online ads have to be persuasive in one thing: getting you, the viewer, to click on them. Unfortunately for ad makers, most people suffer from a sort of fatigue regarding online ads, and as such, ignore them very easily. This then lends itself to ads trying their utmost to be eye catching, sometimes with flashing lights.

Take this ad: the “start your free trial” button flashes (not shown), while there is a scattering of six movie titles in the banner and a bright red section with the main text.



In terms of persuading a viewer's thoughts or mindset though, online ads don't do much. However, I think the images that are used with online news sites tend to be much more persuasive in this regard. These types of images are presented to enhance the article, and add to the persuasiveness of what the viewer is reading. Good persuasiveness here relies on a good tie to the article and strong scenes. An example of this, at least to me, is in the image below.



This image was the front picture of an LA Times article reporting on the civil war in Libya. Specifically, it covers the destruction of one of Ghadafi's symbols in a victory for the rebels. This is reflected by the people in the image, and the feeling of triumph it contains. The article can be found here http://www.latimes.com/news/nationworld/world/la-fg-libya-tripoli-20110824-20110824,0,5290849.story (image not immediately present)

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